The “Tebow-Effect”

12 01 2012
Tebow

Courtesy ESPN.com

This past week ESPN released a poll stating “Tebow has passed Michael Jordan, Kobe Bryant and others to become America’s most popular sports star” – ESPN.com. Overlooking the fact that the poll was based on less than 1,500 voters, and the fact that he only pulled 3% of the vote (47 people!!) – I think ESPN has realized the power of the “Tebow-Effect.”

A popular men’s underwear company, Jockey, recently launched their “StayCool” collection with Tebow and the face of the campaign.  “Having Tebow as the face of this campaign, sparked our number one selling product over the past 8 years.”– Debra Waller (Chariman and CEO of Jockey Int.).

Tebow jockey

Courtesy Examiner.com

The secret’s out, using Tebow pays off now more then ever.  ESPN turned a bogus “sports” poll into an attention-grabbing headline people wanted to see, and Jockey is seeing  their investment from over a year ago pay off big time.  Everything that he touches seems to turn to gold.  

I remember watching him when he was back in Florida and his attitude and drive really taught me that giving up was not an option and never would be.  What’s it going to take to make everything you touch turn to gold?  It won’t come overnight and may not happen for years, but if you put in the dedication and hard work, it will come.  May not be gold, but it will be something that makes you happy, gives you something to believe in.  This life is more than a hectic 8 to 5, and an occasional relaxing weekend  – find what your passionate about, never give up the dream, and always Defy the Odds

P.S. – In the next few days look for a series of workouts inspired by Tebow’s off-season workout regiment 

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